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SANTANDER ORCHESTRA – IDENTITY IN MOTION
santander Orchestra is a unique cultural project connecting aspiring musicians with the world class composers
SANTANDER ORCHESTRA – IDENTITY IN
Santander Orchestra is a
unique cultural project
connecting aspiring musicians with the
world class composers
. An orchestra created of the most talented students and graduates will perform at the
best polish concert halls
under the wing of maestro conductors
We were briefed with a draft of visual identity, which focused on
artist’s hand as a physical link between the maker and his creation.
To accommodate our client’s specific project, we decomposed the
relation between musician and the sound he creates.
Our final concept was recreating the maestro’s gesture as a virtual,
three-dimensional sculpture built with interpretation of sound waves.
It starts with one straight line,
a single string just before it starts to vibrate. A moment later,
flying over the sea of sound
dissected to symbolic waves we begin to see a shape they create. Referencing anatomical pencil sketches, we decided on a very strong, graphic look. To
achieve the feel of grandeur
we added realistic depth of field. The calm, long camera take finaly revealing the object leaves us with a moment for interpretation while the
score composed by Radzimir Dębski
ends on a strong note.
Check it out below:
Imagined & directed by
Radzimir ‘Jimek’ Dębski
ORGANIC SPACESHIP 'ONE'
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